“Barbara was part of the small team that launched PayPal in the DACH region. She was key in successfully tailoring the PayPal story for the German market and positioning this new player as a logical next step in the evolution of payments. I especially appreciated her understanding of the target audience, and ability to work with very diverse partners from customer support agents to leaders in the banking industry.”
Malte was Country Manager PayPal Germany, Austria, Switzerland when I lead communications for the region. www.paypal.com
"Barbara's knows, more than anyone I've worked with, how the narrative a company constructs will shape its growth and culture. I would trust her to help me shape that for any company I worked with, no hesitation."
Mike was VP Engineering at Mozilla when I headed communications for Mozilla in the EMEA region. www.firefox.com
“When building a global company your brand also needs to work globally. You need to adapt your story to make it resonate with the different audiences you interact with - in our case: consumers, B2B-customers, a global ecosystem of print and shipping partners, local and industry influencers and last, but not least the people we hired and plan to hire. Barbara helped us find this voice across audiences, identified, developed and tested new tools to reach the different stakeholders, and set us up with a network of vendors and talents that allow us to scale.”
Reported to Henrik as Head of Global Communications at Gelato. www.gelato.com
"Barbara joined our small team shortly before our ICO to lead communications. Not only did she define our messages and communications strategy, she also media trained me in "real time" and made sure we focused on the right media with the right messages which secured key favorable coverage for us. It was invaluable having a communications professional with her experience by my side at such an intense time. We are thrilled that Barbara will continue to support us as we build our blockchain based content marketplace."
Lead ICO communications for Hubii Network and continue to support Hubii as part time CMO. www.hubii.com
"I call Barbara my angel - and not only because she is an angel investor in Listfully. Her global network and willingness to open doors, the encouragement she provides in any situation, and the way she helps us refine our story to reach the right audiences at the right time and in the right places are invaluable."
Ongoing strategy and globalization support. Investor. www.listfully.org
"Barbara helped us with defining our messages as we launched the accelerator and continues to support our impact investment focused program as a mentor. All the teams found her insights shared through presentations and one on one sessions extremely helpful. They especially value that Barbara shared tips and tools that are very actionable and easy to implement."
Mentor for Katapult Accelerator. www.katapultaccelerator.com
"We had already successfully launched our re-imagined record label but ahead of a major global announcement realized that we never put our vision and key messages on paper - which made working with external agencies and a growing internal team extremely time consuming. Through a tailor-made workshop Barbara helped us to put our vision into words, helped us define key messages and then drafted the key materials for the announcement on will.i.am and amuse on short notice. Once we had these pieces in place it was easy for us to manage the communications across continents and agencies on our own."
Vision and messaging workshop as well as support for major announcement.
"Communication requires not only specific competences but also a rare blend of experience, solid judgement and fingerspitzengefühl. Barbara possesses all these qualities, which makes her a uniquely strong advisor to tackle strategic issues. She navigates very well in several European markets and can help to launch, re-position or strengthen the reputation of a company; the only negative is that there is only one of her."
Launch support for a new Altor investment in Germany in the health care sector: brand positioning, message development, communications strategy and media relations. Followed by 10 months as interim marketing and communications lead for the start-up focused on creation of basic materials and navigating the public debate in Germany about foreign investments in healthcare. Identified the right permanent solution for the company by defining in-house role and setting up a network of support agencies for communications and marketing.
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