We are all in the business of selling. In my last in-house job, I was challenged to also „literally“ sell to customers. To B2B customers non the less. Cold calling will never be my favorite exercise, but I did learn a lot as I prepped. Reading about the sales process really opened my eyes to the fact that we are all in the business of selling – if we like it or not. As a recruiter, we sell the company to possible candidates; as a founder, we need to sell it to investors; and as a communicator, we sell constantly: to internal audiences, to press, to influencers and to customers.
An HBR article about improving sales skills lead to an “aha” moment for me. With minimal edits, I would be able to use the tips and tricks described for the sales process, in prepping communicators in a media training. Speaking to reporters is not that different to pitching to potential customers after all. Take a look at the sales do / don’t list from the HBR piece:
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